Master class From idea to Impact

Do you have an innovative idea, but don't know how to turn it into a successful business?

This three-part master class series is designed specifically for startups looking to turn their ideas into a validated business model and customer-focused value proposition. Through practical tools such as the Business Model Canvas and Value Proposition Canvas, you will learn how to build a strong foundation for growth and success.

Why this master class?

A good idea is not enough-you must demonstrate that it addresses a real customer problem. This series will help you:

• ✅ Structure your idea using proven startup methods
• ✅ Clearly define your customer segments and business model
• ✅ Develop a sharp, tested value proposition

Whether you're just starting out or want to sharpen your direction, this series provides the structure, insights and guidance you need to build with confidence.

What will you learn?

Session 1: From Idea to Business Fundament

• Introduction to startup phases, the Lean Startup Method and the Business Model Canvas
• Orientation to the startup ecosystem and value chain mapping
• First exploration of customer groups and basic principles of value creation
• Result after session 1: A first version of your Business Model Canvas and an overall picture of potential customers and value creation

Session 2: Deepening Business Model and Customer Focus

• Depthening the Business Model Canvas: segments, channels, partners and revenue model
• First outline formulation of the value proposition
• Recognize assumptions in your model that need to be validated
• Result after session 2: A structured business model with a clear overview of customer segments, and preparation for value validation

Session 3: Value Proposition Design and Validation

• Drawing out the value proposition with the Value Proposition Canvas
• Mapping customer needs, pain points and goals
• Drafting targeted validation questions based on your assumptions
• Practical tools for conducting customer interviews
• Result after session 3: An elaborate and testable value proposition and a plan to validate it with your target group
.

Why you should sign up:

• Hands-on approach: Directly applicable tools and frameworks such as the Business Model Canvas and Value Proposition Canvas.
• Practice-oriented: After each session, you actively work on your own startup, with focused assignments and concrete results.
• Proven Methodology: Learn how successful startups have validated and scaled their ideas.

This master class is perfect for:

• Startups in the idea or validation phase
• Entrepreneurs looking to sharpen their customer insight and business model
• Innovators looking to build a scalable proposition in a structured way

Subscribe now!

Want to set your startup up for success? Register today for the Brightlands Startup League Masterclass Series and take the first step toward a validated and scalable business!

Please note: Places are limited, so be quick! Participation in all three sessions is mandatory; it is not possible to join in between. Only by completing the full program will you get the most out of this masterclass series.