Closing Symposium 'Towards the Real Value of Fruit and Vegetables!'

Fruits and vegetables are healthy, it is well known. They are an important supplier of dietary fiber, vitamins and minerals. Yet most people still fail to eat enough of them. One reason for this is that there is little knowledge about the ingredients in fruits and vegetables and how these bioactive substances affect human health.

Therefore, more than very general advice to eat more vegetables is not possible. Behavioral research has shown that general advice, as opposed to personalized advice, has hardly any effect  In the top sector project "The Value(s) of Vegetables and Fruit"  four years of research was conducted by scientists, students and companies. This research has yielded surprising new insights about bioactive substances in fruits and vegetables.

Curious about these promising results? Or would you like to join the discussion on how entrepreneurs and scientists will use the results from this project to make the Netherlands healthier? 

Then come to the final symposium 'On the road to the real value of fruit and vegetables!' All research will be reviewed: what has been researched, what are the results and how can we, from the horticultural sector, health care and society, take this further? 

Program

12:30h    Walk-in with lunch 13:00h    Welcome by Herman Peppelenbos, project leader Value(s) of Fruit and Vegetables

13:05h    Welcome and introduction Brightlands Campus Greenport Venlo by Birgit Teunissen 13:15h    In corona time, the demand for fruits and vegetables increased. What does the  nbsp;buying behavior of Dutch consumers of fruits and vegetables look like now that the corona measures have disappeared? Are there shifts in assortment and what factors play a role? - Wilco van den Berg, Groentenfruithuis 13:45h    A new method to measure contents. - Tamara Verhoeven of HAS University of Applied Sciences 14:15h    A new approach to health claims for fresh produce - by Hidde van Steenwijk PhD candidate at Maastricht University   14.45h    &break 15:00h    Health value and behavior. How can knowledge from the WvGF project contribute to the value perception of fruits and vegetables? And (how) can it help change eating behavior? - Coosje Dijkstra, Assistant Professor at Vrije Universiteit Amsterdam

15:30h    Panel discussion - What's Next? How can entrepreneurs and scientists use the results from WvGF to make the Netherlands healthier?  Panel consisting of: Rob Baan, Wilco van den Berg, Coosje Dijkstra, Danielle Bruin 16:00h    Wrap-up by Herman Peppelenbos 4:10 pm     Networking drinks and business market 5:15 pm    End  

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