Masterclass: Market validation

In deze masterclass leer je hoe je je waardepropositie in de markt ontwikkelt en hoe je moet valideren in de incubatiefase.

*Voertaal Engels*

Goal: Masterclass to train entrepreneurs to develop and validate the value proposition in the market in the incubation phase.

Time needed: 3-hour session, follow up after 2 weeks to ask for progress and interest in UM Challenge or campus or LIOF programs

Lead: UM/BCC

Partners: BCC (Ed Rousseau / Hugo Delissen), UM (Roy Broersma), business developers of every campus and LIOF, Students of UM

Participation:  (Potential) Startup entrepreurs who want to bring aninnovation in the field of Brightlands to the market

What can a participant expect:

Based on the business model the first customer focus will be used to define the value proposition in depth. The defined value proposition is based on assumptions of the startup team and needs to be validated in the market. How can you validate the assumptions? How can you get connected to value chain stakeholders to reach out to them and check your assumptions.